A global study was conducted on the swimwear market (towels) by the Consulting firm NPD Group and presented by Séverine Marchesi, director of City Fashion Show during a press conference. The study results are positive and herald a promising future for the swimwear industry.
In 2011, the global market recorded a turnover of 7.8 billion euros, or 2% more compared to the year 2009/2010 which corresponds to the growth of emerging countries like Brazil and China who have acquired respectively 18 and 16% market share ルイ・ヴィトン モノグラム ポシェット･ビバリー M40122 レディース バッグ. "It provides a market explosion of the bath in Southeast Asia but we do not know how and when it will happen," said Séverine Marchesi.
Currently the main markets are the U.S., with 2.8 billion euros (36% of world total) and Europe (34% of world total).
In Europe the two most important markets are France and Italy, with a turnover of 432 million euros in France and 417 million euros in Italy last year's. Spain ranks third with 410 million euros, thanks to purchases made by tourists on the Spanish coast in summer.
The bikini is the leading article in the sector and represents 70% of total sales, followed by the swimsuit "a piece" with 30%. The latter is always present in the wardrobe of French, German and Italian upper-class.
In the leisure sector ルイ・ヴィトン モノグラム ポシェット・アクセソワール M51980 レディース バッグ, the bath linen represents 63% of total sales of sporting goods in Europe.
The next edition of Mode City will be held from 7 to 9 July 2012 at Paris Expo Porte de Versailles.
